| Genesis |
Owifix® born of a series of events
 Television : Image consumption is no longer exclusive to the TV industry. This media losing momentum witch does not value any more enough creation and its business model is part of a flawed and fragile circle around a punitive or aggressive advertising policy. This climate is not conducive to the growth does not encourage expression and diversification of economic and social models.
Internet : Internet advertising offers good results but the editors do not win in performances (esthetic, relational, etc.) because the advertising formats remain too often imposed and intrusive. From an ideological point of view, these marketing models are antithetical in the values of freedom that is Internet for the Internet users.
Game : Already connoted "100% business", the game industry does not put enough on the cultural enrichment and self-fulfillment.
Internet becomes an even more powerful window to establish a direct connection with the public. Internet is still raw vector that has the opportunity to welcome new expression and reflection models to create meaningful advertising formats.
It's time to offer more. To offer more positivity. To break the current codes and define new marketing and advertising strategies to create preference, new trust relationships between brands and consumers. To listen to the public. Time to create a revival in flourishing industry. It's time to position itself as a leader and to think in tomorrow.
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